Solstice Coffee Brand Identity
Complete brand system for a specialty coffee roaster, including logo, packaging, and signage.
The Brief
Solstice approached me to create an identity that felt warm, premium, and distinct from the minimalist monochrome trends dominating the coffee industry.
The Solution
I developed a vibrant color palette inspired by desert sunrises and paired it with a custom serif wordmark. The packaging utilizes a modular sticker system to easily accommodate rotating single-origin roasts.
The Execution Strategy
To tackle this challenge, I relied on a combination of deep research, iterative development, and tight feedback loops with stakeholders. We moved quickly to validate our core assumptions before scaling the solution.
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