Festival Poster Series: SXSW Interactive

Three poster concepts exploring generative typography.

Alessia Moreno

Graphic Designer & Visual Storyteller

1 min read read

Poster DesignCreative Coding

**Project Overview:** A comprehensive case study demonstrating my approach to *festival poster series: sxsw interactive* as a Graphic Designer & Visual Storyteller.

Concept

Using Processing to generate typography that reacted to an audio input, creating a visualization of "sound as shape".

The Execution Strategy

To tackle this challenge, I relied on a combination of deep research, iterative development, and tight feedback loops with stakeholders. We moved quickly to validate our core assumptions before scaling the solution.

+35%

Efficiency Gain

-2wks

Time to Market

100%

Stakeholder Approval

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