B2B Content Engine: 0 to 120K Monthly Visits
Building an organic content program from scratch that became our primary acquisition channel.
Context
We were overly reliant on paid acquisition. Customer acquisition cost (CAC) was creeping up, and we needed a sustainable organic baseline.
Approach
I developed a hub-and-spoke content model targeting high-intent middle-of-funnel queries. We scaled output to 8 long-form pieces per month using internal subject matter experts rather than generic freelancers.
The Execution Strategy
To tackle this challenge, I relied on a combination of deep research, iterative development, and tight feedback loops with stakeholders. We moved quickly to validate our core assumptions before scaling the solution.
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