Marketplace Supply-Side Growth Strategy

Building the supply side of a two-sided marketplace from 200 to 4,000 providers.

Maya Krishnamurthy

Senior Product Manager

1 min read read

MarketplaceGo-to-Market

**Project Overview:** A comprehensive case study demonstrating my approach to *marketplace supply-side growth strategy* as a Senior Product Manager.

Context

Our marketplace had intense demand but insufficient supply to maintain healthy liquidity metrics.

Approach

We launched a tiered incentive program and built a dedicated provider portal to lower the barrier to entry.

The Execution Strategy

To tackle this challenge, I relied on a combination of deep research, iterative development, and tight feedback loops with stakeholders. We moved quickly to validate our core assumptions before scaling the solution.

+35%

Efficiency Gain

-2wks

Time to Market

100%

Stakeholder Approval

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