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Content Refresh Strategy
Identifying decay, prioritization framework, and traffic recovery results.
Nina Petrović
SEO Specialist
1 min read read
Content SEOStrategy
**Project Overview:** A comprehensive case study demonstrating my approach to *content refresh strategy* as a SEO Specialist.
Outcome
Doubled traffic to existing posts by updating statistics, expanding sections to capture broader intent, and improving internal linking.
The Execution Strategy
To tackle this challenge, I relied on a combination of deep research, iterative development, and tight feedback loops with stakeholders. We moved quickly to validate our core assumptions before scaling the solution.
+35%
Efficiency Gain
-2wks
Time to Market
100%
Stakeholder Approval
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