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Growing a DTC Brand: 2K to 200K Followers
Content strategy, posting cadence, and influencer partnerships over 12 months.
Tyler Washington
Social Media Manager
1 min read read
Social MediaGrowthDTC
**Project Overview:** A comprehensive case study demonstrating my approach to *growing a dtc brand: 2k to 200k followers* as a Social Media Manager.
Strategy
Leveraged trending audio and behind-the-scenes founder stories to drive viral reach, supported by a robust community management process.
The Execution Strategy
To tackle this challenge, I relied on a combination of deep research, iterative development, and tight feedback loops with stakeholders. We moved quickly to validate our core assumptions before scaling the solution.
+35%
Efficiency Gain
-2wks
Time to Market
100%
Stakeholder Approval
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