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Amber Krosel

Amber Krosel

Senior PMO

Senior Business Operations and Chief of Staff–style leader with 10+ years of experience partnering with executives to translate strategy into execution across marketing, operations and product-adjacent teams. Proven track record connecting dots across leaders, priorities and problems, often stepping into ambiguous, time-sensitive issues. Experienced in building executive operating cadences, managing SLT-style processes and driving rapid follow-through on CEO- and VP-level priorities while handling highly sensitive information with discretion.
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Portfolio 9 entries

Will College Acceptance, Tuition Rates Change as Competition for Students Increases?
Industry trendsResearchEditorial

Will College Acceptance, Tuition Rates Change as Competition for Students Increases?

Higher education is facing a pivot point. Discover how changing demographics and rising costs are forcing colleges to rethink their value propositions and marketing tactics to remain competitive in a crowded market.

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5 min read
Coffee Waste, Premium Price: Why Starbucks Sold Us on Cascara
Industry trendsResearchEditorial

Coffee Waste, Premium Price: Why Starbucks Sold Us on Cascara

Discover the story behind cascara: the coffee waste we're now paying a premium for. Learn how clever marketing and a focus on sustainability allowed the coffee industry to monetize a previously discarded superfood.

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5 min read
4 Key Trends in the Non-Alcoholic Beverage Market
Industry trendsResearchEditorial

4 Key Trends in the Non-Alcoholic Beverage Market

Discover why the "sober-curious" movement is a massive opportunity for the beverage industry. Explore the four major trends reshaping how brands develop and market premium non-alcoholic options for modern consumers.

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4 min read
Could Netflix's 'Tidying Up'​ Boost the Home Furnishings Market?
Industry trendsWritingResearch

Could Netflix's 'Tidying Up'​ Boost the Home Furnishings Market?

Discover how the Netflix hit series "Tidying Up" is reshaping consumer habits. Learn why the shift toward minimalism is leading to a surge in high-quality home organization products and intentional furniture shopping.

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5 min read
Candy Conversation: Trends That Have Heart in 2019
Industry trendsJournalismEditorial

Candy Conversation: Trends That Have Heart in 2019

Discover the top trends from 2019 that shaped the confectionery market, focusing on how brands used sweets to create meaningful moments and emotional links.

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4 min read
From CBD Cocktails to Hoppy Hybrids: What's New in the Distilleries Industry
Industry trendsJournalismWriting

From CBD Cocktails to Hoppy Hybrids: What's New in the Distilleries Industry

From CBD cocktails to craft beer crossovers, discover the innovative beverage trends that are capturing consumer interest and redefining the modern drinking experience.

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4 min read
How Millennials Are(n't) Killing the Bar Industry
Industry trendsContent MarketingEditorial

How Millennials Are(n't) Killing the Bar Industry

Millennials aren’t killing bars — they’re making them better. Discover how changing consumer habits are driving innovation in the bar industry, from craft cocktails to "third-space" social environments.

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6 min read
Who Wants to Eat Hospital Food? This Town, Maybe
Industry trendsAIContent Marketing

Who Wants to Eat Hospital Food? This Town, Maybe

Who wants to eat hospital food? More people than you think. Learn how innovative chefs and fresh ingredients are turning hospital cafeterias into the hidden gems of the local food scene.

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7 min read
Top 5 Things to Change on Your Resume Before You Hit 'Apply'​
Job searchResume tipsWriting

Top 5 Things to Change on Your Resume Before You Hit 'Apply'​

Expert advice on the five things you must change on your resume before hitting apply. Improve your formatting, impact and clarity to speed up your job search.

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5 min read

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