Amber Krosel

• Project Management Professional (PMP), issued May 2026

• Reforge: Mastering Product Marketing, issued Jan 2026

• Asana: Workflow Specialist Certificate, issued Dec 2024

• Udemy: Asana Project Management, issued Sep 2024

• Coursera: Google Project Management Certificate, issued Mar 2024

• Poynter-GateHouse Leadership Certificate for Newsroom Managers

• Served as strategic operations and execution partner to VP and senior leaders, running quarterly planning, executive deep dives and offsites that align priorities.
• Stabilized an at-risk growth initiative during a complex Salesforce migration by quickly diagnosing misalignment, reconnecting stakeholders, resetting milestones and re-establishing reporting.
• Designed and implemented a centralized PMO tracking system in Asana supporting 20+ marketing-wide initiatives, increasing transparency into progress, risks and blocked decisions.
• Led portfolio planning and financial governance across a $XM+ annual budget, reducing budget variance by 42 percentage points in a single quarter through tighter forecasting and vendor accountability.
• Regularly synthesized complex cross-functional work into concise executive updates and action lists, enabling rapid, informed decisions and clear follow-through.
• Known as a go-to problem solver for ambiguous issues: step in, create clarity and structure, and then hand off to the appropriate leader or team once stable.

• Owned end-to-end delivery of Career Guide’s $XM global AI transformation initiative across seven international markets, coordinating Product, SEO, Editorial, Legal, Procurement and vendors.
• Established a cross-functional operating cadence (working groups, executive milestones and clear escalation paths) that kept diverse stakeholders aligned to shared OKRs and timelines.
• Built executive milestone reporting and escalation frameworks that simplified complex, multi-market work into clear narratives needed from senior leaders.

• Created and led governance frameworks for quality, legal and accessibility standards across an $XM vendor-led content portfolio of 35K+ net-new assets per year, ensuring scale while managing risk.
• Simplified and centralized content intake, review and escalation processes, reducing friction for partner teams and increasing delivery predictability.

Leveraged SERP and performance data to guide scalable content production with consistency and quality.

• Supported VP and Director-level leaders during an operating model transformation impacting 500+ employees, building leadership narratives and communication plans that clarified strategy and reduced uncertainty.
• Partnered with HR and operations leads to translate complex org changes into simple, audience-specific messages and talking points for leaders.
• Managed leader communications calendars, messaging and town halls, ensuring consistency across forums and quick responses to employee questions.

• Led competitive intelligence and go-to-market content strategy for enterprise B2B data products, partnering with product marketing and sales leadership on positioning and narratives.
• Managed outsourced content pipelines, building lightweight processes and checks that ensured reliable execution and quality at scale.

• Built scalable delivery programs supporting 70+ monthly client deliverables by designing editorial workflows, clarifying ownership and managing freelancers.
• Introduced simple tracking and feedback loops that improved quality while preserving a high tempo of work.

• Led operations across 160 publications, leveraging centralized operating models and quality governance to deliver consistent output.
• Reduced production errors to near zero through training, process redesign and data-driven feedback for editors and contributors.
• Served as a hub between local editors, centralized production and senior leadership, surfacing risks, aligning priorities and ensuring follow-through on decisions.

• Eventex Silver Award, Event Marketing, May 2025: Indeed's Job Seeker Marketing team celebrated winning a Silver Award for its Careers in Care "Off the Clock" 2024 activation in the Event Marketing Category of the 15th global Eventex Awards. One judge wrote: “This is a model case of how a brand can earn equity through empathy. By deeply understanding the mental and emotional burnout facing healthcare workers, Indeed crafted an intimate yet high-impact experience that was as therapeutic as it was strategic.”

• Indeed Exceptional Marketer Award - Group, Aug 2024: For program management and related results based on the Careers in Care "Off the Clock" event in May 2024.

• Indeed Exceptional Marketer Award - Group, Jan 2023: For program management and related results based on a large-scale evergreen content production program in 26 global markets and SEO optimization programs in the U.S.

• GateHouse Media Newspaper of the Year, Jan 2011

• SNA/McCormick Foundation for Economic Reporting Fellowship, 2011

• Illinois AP Editors Association Best Feature, Jan 2010

• CMCJ/Pew Advanced Journalism for Crime Reporting Fellowship, 2009

• Illinois College Press Association, Contest Judge, Jan 2014 to Present: Judge for the annual Illinois College Press Association contest, providing awards and feedback for aspiring journalists who contribute to monthly-, weekly- and daily-circulation college newspapers.

• Love-A-Bull, Events Chair & Board Member, Feb 2020 – Dec 2021:
  • Created a year-long calendar of 30-40 fundraising, adoption and outreach events and corresponding planning and implementation requirements for review and approval by the board
  • Assembled event planning schedules with related event tasks for assignment to committee members and other volunteers to implement each event
  • Built mutually beneficial relationships with area businesses and commercial partners to host events or contribute support to events
  • Tracked donations, merchandise sales, silent auction revenue and other related data, and submitted accounting information per organizational finance guidelines
  • Worked closely with Love-A-Bull's Marketing/Fundraising committees to create successful marketing and promotional materials that conveyed event information clearly and supported Love-A-Bull’s image and brand in the community
  • Coordinated with the Board of Directors to ensure that event promotion was integrated into web-based/social media outreach
  
  Leadership history:
  • Events Chair (February 2020-December 2021)
  • Board Member (April 2020-October 2021); Treasurer (June 2020-July 2021) and Vice President (January-October 2021)

• Austin Pets Alive!, Platinum Volunteer, Jul 2015 – Feb 2020:
  • Volunteer Recognition Committee co-lead (January 2017-December 2019): Planned monthly meetups for all APA! volunteers, National Volunteer Week activities and an annual Platinum Party that celebrates the group's most devoted, long-term volunteers using minimal to no budget
  • Dog Marketing and Events teams (July 2015 to December 2019): Wrote bios and social media posts for dogs to help them get adopted and volunteered during special events
  • AmPA! Conference volunteer (February 2018 to February 2020): Proofread 450-page 2019 American Pets Alive! Conference Handbook and served as room monitor during annual conferences
  • Dog Walking team (July 2015 to December 2015): Walked dogs regularly on Town Lake Animal Center campus