Journalism Portfolios & Case Studies

Higher education is facing a pivot point. Discover how changing demographics and rising costs are forcing colleges to rethink their value propositions and marketing tactics to remain competitive in a crowded market.

Discover the story behind cascara: the coffee waste we're now paying a premium for. Learn how clever marketing and a focus on sustainability allowed the coffee industry to monetize a previously discarded superfood.

Discover why the "sober-curious" movement is a massive opportunity for the beverage industry. Explore the four major trends reshaping how brands develop and market premium non-alcoholic options for modern consumers.

Discover how the Netflix hit series "Tidying Up" is reshaping consumer habits. Learn why the shift toward minimalism is leading to a surge in high-quality home organization products and intentional furniture shopping.

Discover the top trends from 2019 that shaped the confectionery market, focusing on how brands used sweets to create meaningful moments and emotional links.

From CBD cocktails to craft beer crossovers, discover the innovative beverage trends that are capturing consumer interest and redefining the modern drinking experience.

Millennials aren’t killing bars — they’re making them better. Discover how changing consumer habits are driving innovation in the bar industry, from craft cocktails to "third-space" social environments.

Who wants to eat hospital food? More people than you think. Learn how innovative chefs and fresh ingredients are turning hospital cafeterias into the hidden gems of the local food scene.

I produce in-universe journalism for a fictional game news outlet, writing articles that expand the game’s world, tone, and narrative.